New Development

The Field Team and Sotheby’s International Realty is the authoritative leader in luxury real estate. By nearly any measure – sales volume, average sales price, international footprint, and web traffic – we are the global leader for the sales and marketing of premium property. Our effectiveness stems from a focus on the luxury market. We are not a firm that tries to be “all things to all people” but instead concentrate our resources to market to high net worth individuals and to generate international sales through our global referral system.

Scope of Services

Pre-Development Consulting
Project Strategy
Integrated Sales & Marketing
From pre-development consultation on unit mix and working with architects on design selections to market research and repositioning, we help developers unlock value.
We synthesize information from research, sales and marketing to develop a highly customized project timeline that outlines all major activities and milestones.
We partner with the industry’s most renowned branding, PR and media vendors to ensure your strategy is highly differentiated from the competition.
Our expert sales advisors work with the top marketing talent at our company to ensure your project remains top of mind throughout the duration of the sales cycle and results in a maximized sellout value.

Facts & Figures

48
Exquisite Residences
100%
Sold
1st
Place in National Best City Sales of 2019 Luxury Connect Awards

Case Study

SITUATION AT HAND

In the winter of 2017, 212 Fifth Avenue was approximately 37% sold and Madison Equities hired The Field Team at Sotheby’s International Realty as the project’s exclusive sales and marketing firm. At this time, the project was in need of re-positioning and the developer already spent the majority of the marketing budget.

ACTIONS

Refreshed marketing material and refined core positioning points. 

Corrected pricing and negotiated several strong deals to set a favorable PPSF benchmark for both the building and the NoMad neighborhood. 

Granted global exposure through our listing system, website, social media channels, media placements, international events and top broker events. 

Secured several high profile staging and art gallery partners to provide notable artwork and furniture. 

​​​​​​​Assembled a strong list of brand partners for cross-marketing initiatives and high-profile events including Bloomberg Media, La Prairie, Chamber Music and more.

RESULTS

Project is 100% sold at $3,326 PPSF, within 3% of asking price, and has maintained strong prestige over the duration of the sales cycle. 

A new benchmark for excellence was set in the NoMad neighborhood as discerning uptown buyers felt secure buying in this project at record prices. 

​​​​​​​1st Place in National Best City Sales of 2019 Luxury Connect Awards!

The Field Team Advantage

The Field Team Advantage consists of 22 experienced professionals, each with general market strength as well as a mastery of a specific area. Clients benefit from the knowledge and experience of the entire team.

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